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The problem: Agencies avoid NCA, locking ACTRA performers out of digital ad work

The fix: Entry Credit + Incubator tiers make compliance viable without eroding floors

Scroll down to see how it works

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🎯 The Core Problem

What's broken:

Agencies and brands avoid full NCA rates for digital-first campaigns, choosing non-union talent instead. ACTRA members are locked out of creator partnerships, UGC ads, and small-budget digital work.

Why it's broken:

Full NCA rates were designed for broadcast TV campaigns with large media buys. They don't scale down to micro-budget social ads ($5K–$25K total spend), so agencies go non-union entirely.

The impact:

• Members lose income opportunities
• Non-union talent operates without protections
• Union has no visibility into the fastest-growing ad segment

🔧 How the Incubator Fixes It

1. Graduated Pricing That Actually Fits Digital Budgets

Tier 1 (Micro): ≤ $25K total campaign budget

• Session $350 half-day + Digital Use 13 weeks $450
• Competitive with typical UGC rates ($150–$300 per video)
• Agencies can afford union talent on small budgets

Tier 2 (Indie): $25K–$75K

• Session $550 day + Digital Use 13 weeks $650 or 6 months $1,000