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30-second decision:

Does your content have brand payment, approvals, mandated CTA, OR whitelisting?

→ YES = It's advertising → NCA Incubator Program → NO = It's editorial → Stay here

Use Ctrl+F / Cmd+F to find checklist section

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📌 Who This Is For

ACTRA members making:

• Editorial content (tutorials, vlogs, series)
• Educational content (how-tos, explainers)
• Self-promotional content (reels, portfolios, BTS)

On their own channels with no brand control

Not for ads. If brand payment or control appears → NCA Incubator Program

✅ What Counts as Editorial (Stays Here)

All of these must be true:

• ☑️ No brand payment or product-in-lieu
• ☑️ No brand brief or approvals
• ☑️ No required CTA or tag
• ☑️ No whitelisting/paid boosting

If any appear → See Sponsorship Trigger below

📋 Minimum Standards for Editorial/DSP

Safety & Hours