<aside> ⚡

30-second decision:

Is your content an ad (brand payment, approvals, CTA, or whitelisting)?

→ YES = Follow 4-step path below → NO = IPA Incubator Program

Use Ctrl+F / Cmd+F to find the 4-step path or tiers section

</aside>

📌 Program Overview

In one sentence:

Bring creator and UGC ads under ACTRA protection without changing NCA floors — starting small and graduating as campaigns grow.

Quick reference: NCA Incubator — One‑Pager

Why this ends the lockout: End the NCA Lockout

🧭 The Path at a Glance

1. Confirm It's an Ad

• Payment, brief/approvals, CTA, or whitelisting present
• If not, go to IPA Incubator Program

2. Pick a Tier (1–5)

Use total campaign budget and distribution → See tiers ↓

3. Choose a Window and Geo

• 13 weeks, 6 months, 1 year
• Canada, NA, Global

4. File the Checklist

• Engager basics
• SOW