<aside> ⚡

30-second decision:

Is your content an ad (brand payment, approvals, CTA, or whitelisting)?

→ YES = Use this page → NO = IPA Incubator Program — One‑Pager

</aside>

<aside> 👀

Council skim (60 seconds):

  1. Confirm it’s an ad → 2) Pick Tier 1–3 by total paid spend → 3) Choose Creator‑posted vs Brand‑posted → 4) Add window/geo/platforms → Done.

</aside>

📌 In One Sentence

Bring creator and UGC ads under ACTRA protection without changing NCA floors — start small, then graduate as campaigns scale.

Full guide: NCA Incubator Program

✅ Is Your Project an Ad?

Advertising if ANY are true:

If none apply → editorial → IPA Incubator Program — One‑Pager

🎯 Tiers 1–3 at a Glance (Quoteable)

Pick tier by total paid spend (creator + brand accounts).

Tier Budget band Creator‑posted (base) Brand‑posted (base) Paid media / whitelisting backend
Tier 1 ≤ $25K $350 session + $450 use (13w) = $800 $210 session + $270 use (13w) = $480 Creator whitelisting: base $250 + 12% on first $25K
Brand paid: fee $150 + 6% on first $25K
Tier 2 $25K–$75K $550 session + $650 use (13w) = $1,200 $330 session + $390 use (13w) = $720 Creator whitelisting: base $500 + 12% / 8% / 5%
Brand paid: fee $300 + 6% / 4% / 2%
Tier 3 $75K–$150K $750 session + $1,500 use (1y) = $2,250
SOC: $650 + $1,500 VO: $550 + $1,050 $450 session + $900 use (1y) = $1,350 Creator whitelisting: base $1,000 + 12% / 8% / 5%
Brand paid: fee $600 + 6% / 4% / 2%

🧭 How to Quote (4 Steps)