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Pick your path in 30 seconds:

Are you working on content right now?

→ Brand paying/controlling it? = Advertising (NCA) | NCA Incubator — One‑Pager → You control it, no brand? = Editorial (IPA) | IPA Incubator Program — One‑Pager → Not sure which path? = Creator Content Guideline (Non‑NCA) — One‑Pager

Are you exploring membership pathways? → Incubator Entry Credit (Pilot)— One‑Pager

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Terms you'll see: NCA, IPA, DSP, LBG, WiP, CTA, whitelisting, OOH, CTV, KPI, Entry Credit

All defined in plain English → Glossary

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🎯 What This Proposal Does

The Incubator is a compliance map for ACTRA members to make content confidently with the right protections.

Three pathways:

1. Advertising (NCA Incubator) — Brand-controlled content with payment, approvals, CTAs, or whitelisting. Tiers scale from micro-budgets to full NCA campaigns as spend/reach grows.
2. Editorial (IPA Pathway) — Member-owned content with no brand control. Ladder from DSP (self-promo) → Co-op → LBG → WiP → IPA as budget/distribution grows.
3. Entry Credit — On-ramp for creator-performers (including apprentices and AABP participants) to earn credits toward full ACTRA membership through real campaigns and editorial projects.

Why this matters:

• Inclusion — On-ramps for emerging creators, access at any scale, ladders for Canadian IP development
• Transparency — Clear triggers for when content becomes advertising, open reporting on what's working
• Innovation — Digital-first rules (windows, geo, whitelisting), AI/likeness protections, automatic graduation as you scale

🔥 Core Issues Solved

Issue 1: End the NCA Lockout

End the NCA Lockout

What's broken: Agencies avoid NCA, locking out ACTRA performers from digital ad work

How Incubator fixes it: Micro and Indie tiers make compliant work viable for small brands without eroding floors. Graduated pricing brings agencies back to the table.